Friday, November 30, 2012

5 SEO Writing Tips

Getting your content noticed is important and can be achieved through proper SEO writing. Optimizing your content for search engines is how most people will come across your blog or website. When you search a word or phrase, the search engine displays the results; are you listed anywhere? Even if you aren’t familiar with SEO you can easily incorporate the following SEO writing tips into your own creative writing. Just remember that the more you do and learn about SEO, the easier the task becomes. For those who write frequently eventually creating SEO content will be more like a second nature; you won’t think twice when writing.

1. Keywords

Your keywords are the most important aspect of your blog’s success. Using the keywords properly is important. Stuffing a variety of keywords throughout your article especially those that do not blend in with the content, can actually harm your reputation. Your readers should be able to read the content easily and not get stuck trying to decipher the meaning behind a poorly-structured sentence; all because you needed to stuff more keywords in the content. Choose your keywords wisely and focus on one or two throughout your piece. Strategically place them where they might combine with another word that just happens to create yet another keyword. Keep the content’s quality by using keywords wisely and not using as many as possible in every article.

 

2. Introduction

Most times when you come across a blog post or article on the web it will have an introductory paragraph summarizing what the article is about. This helps readers determine if the information is relative to their original search. It saves the reader time and helps you draw readers who will benefit from your expertise. Always include an introduction to your blog post, article and all other content. Most of us don’t have time to completely read every article we come across so a short summary provides a quick glimpse of what lies ahead in the article.

3. Subheadings

When we’re reading a rather lengthy article, it can be easy to get distracted or lose our place while reading. This mostly applies to lengthy articles that do not contain subheadings or section breaks throughout the paragraphs. Not all articles or posts will allow for subheadings but when possible, use them. For instance, content that is less than 400 words probably won’t allow for any breaks. You might also consider taking a “snippet” of one paragraph and placing it in between paragraphs in a more eye-catching font or style. Don’t go overboard with this though and only use it when it fits properly.

 

4. Visual Aids

More and more we see images and other graphics throughout online content. Why? Because it catches our eye more so than simple text. Some images instinctively draw you in whether you like it or not. This can be very beneficial for those looking to improve their site’s SEO. Use images in between paragraphs, beside them, or insert videos or slideshows. Infographics are a popular choice for bloggers right now and anyone can create one so you don’t need experience.

 

5. Share It

Nowadays even bloggers have taken up social media networking so making your content easy to share can definitely increase your SEO. People love coming across something they want to share with others. It’s easier now than ever for a person to do that and allowing this option on your own site or blog gives your content the opportunity to reach more viewers. It’s a fast way to get your content noticed so if you aren’t actively using any social media networks you should highly consider this.

Writing for the web doesn’t have to be hard or impossible. Take the time to cautiously create your content, keeping your keywords in mind and keeping the content easy to read. Remember to break up long paragraphs and include sub-headings when you write more than 400 words. Only choose one or two specific keywords to focus on when creating each post and don’t over-fluff the article. People love easy-going, straight-to-the-point information so always preview your post before publishing and ensure it reads easily and flows correctly.

Article written by Jason Bayless

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized SEO Company comparison website.

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