This question is something odd, but when it comes to the practicality it is often a question to be thought and well planned about. We can see that there will be websites, which are well built and designed but is almost invisible when searching on the web. Similarly, there are websites that will show up amongst the top of the web results for effective utilization of the SEO tools. However, the user will end up in not revisiting the website due to lack of effective web designing.
Therefore, it is clear that if you want to boost your business online, you have to think well on these two aspects contributing equally to add revenue and popularity in the web. Your website should be not only rich with the information to your target market, but also give a good visual retreat to your customer or the visitor. Remember that you are selling your business to the world and there are several similar website in the market. Your uniqueness should be defined and convinced equally compromising to the graphic and content retreat. Once you are able to succeed in these aspects, you just have to watch bringing up revenue to your business.