When you’re designing an iOS app, keep in mind that it’s the app icon that will be seen on a daily basis. While you’re refining and polishing and perfecting the app interface, it’s the icon that will be seen most often – and so it’s important to spend a lot of care and attention on creating a beautifully crafted app icon too.

A superbly designed icon has unexpected benefits. A nicely designed icon may be more likely to be added to the user’s home screen, and as such could result in your app being used more often. It may even be the difference between a user choosing to download your product from the App Store instead of a competitor.

To help give you some inspiration, we’ve collected some amazing examples of expertly crafted, beautifully designed app icons. We hope this collection gives you some creative ideas for your next iOS app design.

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There can be no denying the power of a restrained, minimalistic logo. Monochromatic color schemes and single shade branding is a sure fire way to add a touch of class, elegance and iconoclasm to your brand.

However the same can be true of vibrant, colorful logos. It’s much harder to execute successfully. But with a keen eye for taste, balance and harmony, a colorful logo can be every bit as refined as a simple black on white treatment. What’s more, using a zingy color palette can introduce a dynamism and energy that a limited color palette could never achieve. Here we take a look at ten stunning examples and explore the ways they succeed in building strong branding for their owners.

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