Visitors to your website will make a pretty quick decisions regarding how they feel about the aesthetics of your home page. In fact, it’s usually your best shot to make a good impression on a first time visitor. If that visitor deems that you haven’t taken the time to come up with an attractive and functional layout, then they aren’t likely to stick around for your content.
The idea is that once someone has their eyes on your page, they should be immediately drawn in and excited about seeing more of what your site has to offer.
While that alone isn’t enough to win them over, it might be enough to get them to spend some time getting to know your site and browsing through your content, which can eventually lead to sales, faithful readers, subscribers and ad-click conversions.
So we need to ask the question: What should a website’s look and feel do for a visitor, and what kind of reaction or thought response are we looking for?
