Your logo is an integral part of your business’s marketing and identity. Designers in the past have referred to it as a business’s flag. It visually identifies a business, but doesn’t necessarily need to describe what it does.

As you design your business’s logo, keep in mind the wide array of marketing uses for it — from business cards to large banners and billboards, and everything between. There are multiple applications for your logo, and it needs to be visually appealing at all levels.

Here are some marketing considerations to keep in mind as you design your logo.

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There is a large trend in design for minimal logos right now. The idea of saying ‘less with more’ in logo design is the route that many designers are turning to. Simplicity is the key factor in this trend. The reason behind the rise in popularity is due to minimal logos being seen as more recognizable for consumers than complicated ones. This helps to increase brand awareness which is vital in business.

A minimalist logo needs to be clean, uncluttered and void of unnecessary details. Using simple shapes to represent a brand is relied upon in minimalism. Negative space is another common tactic used in minimal design to try and optimize the use of space. The best logos are when no explanation is needed to explain what the brand is about, it can be shown just by looking at the logo.

Take a look at some great examples of minimal logo design below. Hopefully they will inspire you to create your own logo using a minimalist template. Remember to not over-complicate your design and think about a clear message that you want to get across to consumers.

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There can be no denying the power of a restrained, minimalistic logo. Monochromatic color schemes and single shade branding is a sure fire way to add a touch of class, elegance and iconoclasm to your brand.

However the same can be true of vibrant, colorful logos. It’s much harder to execute successfully. But with a keen eye for taste, balance and harmony, a colorful logo can be every bit as refined as a simple black on white treatment. What’s more, using a zingy color palette can introduce a dynamism and energy that a limited color palette could never achieve. Here we take a look at ten stunning examples and explore the ways they succeed in building strong branding for their owners.

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Blue is a natural color and calming. It can be strong and steadfast or light and friendly. It is long considered a corporate color, especially darker blue, is associated with intelligence, stability, unity, and conservatism. Combine a light and dark blue to convey trust and truthfulness.
Mix the color of blue with green for a natural, watery palette. Add gray for understated elegance. Throw in a dash of blue to cool down a hot red or orange scheme. Grab attention with the contrast of blue and yellow. Using Dark blue with white is fresh, crisp, and nautical. Use dark blue with metallic silver accents for an elegantly rich appearance.
That’s why almost everyone likes some shade of the color blue. In this article I have collected 62 inspirational examples of blue color handling in logo creation.

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Red is hot. It’s a strong color that conjures up a range of seemingly conflicting emotions, red is the hottest of the warm colors. Studies show that red can have a physical effect, increasing the rate of respiration and raising blood pressure. The color red is an attention grabber and stimulate, Use red color in design when you want to reflect: speed with confidence, sophisticated or mysterious. When red is used with cool blues it provides contrast and tone down the heat of red.
In this article I have collected 43 brilliant examples of red color handling in logo creation, and its my first guest post on Iniwoo.net.

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