Your logo is an integral part of your business’s marketing and identity. Designers in the past have referred to it as a business’s flag. It visually identifies a business, but doesn’t necessarily need to describe what it does.
As you design your business’s logo, keep in mind the wide array of marketing uses for it — from business cards to large banners and billboards, and everything between. There are multiple applications for your logo, and it needs to be visually appealing at all levels.
Here are some marketing considerations to keep in mind as you design your logo.